Pathaan’s first-ever media event on Monday 30 Jan Film a roaring success

Pathaan’s first-ever media event on Monday 30 Jan Film a roaring success

After much talked and raved about amid controversy, Pathaan, featuring Shah Rukh Khan, Deepika Padukone and John Abraham finally kissed the silver screen on January 25, 2023. Ever since then, it is scripting history at the box office. The unique on its marketing strategy is that the lead cast of the film never deemed it necessary to promote the film through conventional means such as attending press conferences, giving interviews to the press etc.

As per reports in a section of the press, just10 days ago, Siddharth Anand, the director of the film opened up that the promotional activities of the film will kick-start only after the release of the film. He had stated, the makers needed the euphoria around Shah Rukh Khan’s return to reach a crescendo by January 25 – the release date of Pathaan. Thus, started all our promotional activities only post the release of the film.

Apart from Shah Rukh Khan, Deepika Padukone, John Abraham and Siddharth Anand also made it to the release. As a matter of pride the film has emerged as one of the biggest events of the year and the audience and the fans of SRK and Deeu have accepted the film in true spirit and it is their verdict that counts.

Infact, the media has been waiting to meet Shah Rukh and to interact with him. Eventually he turned up and interacted with the large turnout of the media. The event too got a huge viewership from fans and netizens as even they were curious to see what their favourite superstar has to say in his trademark witty style, especially after the way the film has fared at the box office.

In overseas, the collection has crossed the $20 million mark on Sunday, which is a record of sorts.

News Input K.V.Raman