Adman Film director Pradeep Sarkar no more he was 68,

Adman Film director Pradeep Sarkar no more he was 68,

Writer, director, ad-filmmaker and founder of Apocalypso Filmsworks Pradeep Sarkar is no more.

As per reports, Sarkar was on dialysis and was rushed to a hospital on Friday where he breathed his last.

Sarkar started his career as a creative supervisor at Tulika Advertising Agency and shifted to ad filmmaking after spending almost two decades in mainstream advertising.

In his interaction with the media Sarkar said he felt that the ‘work culture’ has helped the advertising industry to grow but it has also harmed it by going way out of control.

Sarkar had worked on more than 3000 ad films, including iconic campaigns like Cadbury’s “Pappu Paas Ho Gaya”, Eveready’s “Give Me Red” and Catch Masala’s “Chinese Whisper”. He also did a series of ads for Aaj Tak that aimed at promoting credibility over sensationalism.

Known for movies like ‘Parineeta’, ‘Mardaani’ and ‘Helicopter Eela’, the director will leave a mark in the film industry too.

News Input K.V.Raman