Shah Rukh Khan launches ‘Knight Club’ app for Kolkata Knight Riders fans afore IPL2023
Shah Rukh Khan launches ‘Knight Club’ app for Kolkata Knight Riders fans afore IPL2023
Afore the IPL 2023 on 31 March Shah Rukh Khan, Co-owner, Kolkata Knight Riders (KKR), launched the Knight Club app with a fun video, that highlights the tagline Ekdum Fatafati App.The app aims to bring all the excitement live and right into the palms of the fans while offering a range of features that keeps them engaged and entertained across the cricketing season.
Amid the Knight Club App launch, Binda Dey, Chief Marketing Officer, KKR, attributes that KKR has always shared a special bond with its fans. KKR wanted to take their commitment to their fans further as they return to their home ground Eden Gardens, after three years post pandemic.
Elaborating further, Binda asserted that the Knight Club app is their way of bringing the KKR experience to its fans fingertips and sharing all the excitement of coming home with them up, close and personal.
One of the most significant features of the Knight Club app is the loyalty program, where fans can get rewarded for being loyal KKR fans. Fans can earn points by engaging with the app and redeeming them for exclusive KKR merchandise. Money can’t buy experiences. Additionally, lucky fans can get a chance to meet the KKR Knights in person!
The app will also feature a game zone where fans can participate in match-day games and win exclusive prizes. Getting to know the Knights better and staying on top of the game are the highlights of the Knight Club app, as it provides exclusive insight into the KKR camp through articles, pictures, videos, stats, and more.
The app will also include a megastore where fans can buy official KKR merchandise and show their support for the team.
The Knight Club app is available for download across IOS and Android platforms.
News input K.V.Raman
