Deepika Padukone’s first-ever campaign for Cartier as global ambassador for French Maison
Deepika Padukone’s first-ever campaign for Cartier as global ambassador for French Maison
Last year in October, Deepika Padukone, actor, producer, entrepreneur, philanthropist and global star added another name to her long and illustrious repertoire of brand partnerships when she was announced global brand ambassador for the French luxury brand Cartier.
Post hoc her association when the luxury house went public, the actor has been donning Cartier pieces, the most noticeable of which was the statement yellow diamond necklace at Oscars 2023 in March.
Cartier, with a legacy that spans over 175 years, is one of the oldest jewellers and watchmakers in the world.
Having bedecked royals and celebrities alike, this brand is associated with affluence and fine taste.
As a global face of such a historic brand, alongside celebrities like Lily Collins and Yara Shahidi, is no small feat and Deepika Padukone is gearing up to further solidify this association with her first-ever Cartier campaign.
In tandem with French actors Pom Klementieff and Stéphane Bak, Padukone posed for the launch of Cartier’s newest High Jewellery collection- Le Voyage Recommencé, which is an exploration of the brand’s savoir-faire through modern perspectives, or as Jacqueline Karachi, Director of High Jewellery Creation at Cartier puts it, “A journey back to the heart of Cartier creation, an uninterrupted story being told over time.”
Deepika Padukone flaunts pieces from the newest collection, like the Panthère Givrée necklace and Sama necklace, among others. For a collection that is brimming with emeralds, aquamarines, corals and diamonds galore, it is hardly overpowering, perfectly capturing Padukone’s personal aesthetic of understated elegance and glamour with that of Cartier’s to give sublime and sensuous imagery. If this is what her maiden campaign looks like, we cannot wait to see more gems from this historic partnership!
Deepika, Lilly Collins and more, joined Cartier for its gala event in Madrid. She brings back the plunge neck in a white Monsoori silk gown.
News input KV Raman
