Shahid Kapoor is brand ambassador for Shell India
Shahid Kapoor is brand ambassador for Shell India
Shell India has roped in actor Shahid Kapoor as the brand ambassador for its lubricants business in the country.
According to the Company, it was looking to expand its customer base and will bank on Kapoor’s popularity to do so.
The brand also launched its new campaign and television commercial with the tag line, ‘Rukna Mushkil Hai,’ for its motorcycle oils. It said in a statement that it celebrates the spirit of new India.
As per Amit Ghugre, automotive sales and marketing manager, for the lubricants business in India, this collaboration strengthens the company’s goal to support the hardworking spirit of bikers and power their progress.
He is an obvious choice as he has the right appeal and passion for bikes that has endeared him to millions of Indians, as a beloved youth icon.
Meanwhile Kapoor is also happy to partner with them to bring the brand closer to the biker community, to be a part of their unstoppable journey and make a difference.
News input KV Raman
