MLA Bachchu Kadu to initiate legal action against Sachin Tendulkar for promoting online gaming
MLA Bachchu Kadu to initiate legal action against Sachin Tendulkar for promoting online gaming
Prahar Sanghatana’s MLA Bachchu Kadu is initiating steps to push a legal notice to Indian cricketer Sachin Tendulkar. The notice comes into effect since Tendulkar
continues to endorse online gaming apps. Kadu contends that such apps foster addictive behaviours among young individuals, leading to substantial financial losses.
He further added that Bachchu he will send a notice to Sachin Tendulkar on 30th August 2023. Till now, he has chosen to remain silent which prompts him to initiate action against him through a renowned lawyer. It doesn’t go well with am educated cricketer of Sachin’s status to be tightlipped over the matter which is serious in nature.
He further added that Bachchu Kadu added, there exists guidelines regulating the advertising choices of Bharat Ratna recipients, outlining permissible and restricted endorsements. Therefore, if influential figures employ their status to promote online gaming to vulnerable youth solely for financial gain, we will voice our dissent. On the 30th, we will clarify the direction of our agitation concluded Bachchu.
Notedly, the Bharat Ratna awardee cannot use his award to endorse any product. The rule book says, “The honour does not confer any pre- or post-nominal titles or letters; recipients are constitutionally prohibited from using the award name as a title or post-nominal.”
This means that brands endorsed by Sachin Tendulkar cannot use any title or words like “Brand name Ratna” in advertisements.
Celebrities endorsing online gaming applications is not a new phenomenon in Maharashtra. Just a couple of days ago, a protest was organised on Saturday, 26th August, by the Untouched India Foundation, against Shah Rukh Khan (SRK) outside his “Mannat” bungalow in Mumbai. The protest was against a recently released ad wherein the Bollywood actor is seen promoting online gaming.
In July 2023, a man from Nashik launched a unique initiative targeting Bollywood actor Ajay Devgn for promoting online casino games. The man categorically stated that online games in which youth lose money should be banned.
The viral video of this Nashik based man has come at a time when a person in Maharashtra lost around 58 crores in an online game. There are many more cases where individuals have lost their hard-earned life deposits in these online games, many of whom, unfortunately, ended their lives as a result of it. While many others have ended up being caught in a debt trap.
Earlier, in June, this year, a man named Vilas Prataprao Shinde from Nanded City in Maharashtra wrote a letter to Ajay Devgn asking him how much money he has won playing online on Junglee Rummy. He claimed that he is not sure whether the Singham star plays the game, however, he influences young minds to play this addictive and destructive game.
Kadu has been a Member of the Legislative Assembly (MLA) in Maharashtra and has been known for his vocal opinions on various social and political issues. He has represented the Achalpur constituency in the Amravati district since 2004. Currently, he is supporting the Eknath Shinde faction of Shiv Sena.
News Edit K.V.Raman
