Mercedes- Benz partners with Nita Mukesh Ambani Cultural Centre to curate bespoke luxury experiences for customers and patrons.
Mercedes- Benz partners with Nita Mukesh Ambani Cultural Centre to curate bespoke luxury experiences for customers and patrons.
In a new development Mercedes- Benz has partnered with Nita Mukesh Ambani Cultural Centre India’s newest cultural destination to curate bespoke luxury experiences for customers and patrons.
To mark this partnership, Mercedes-Benz unveiled the
exclusive ‘Vision Mercedes Maybach 6’ for the very first time in India.
As per Santosh Iyer, MD & CEO, Mercedes-Benz India, at Mercedes-Benz, they always believed in complementing our timeless products with novel and personalized customer experiences. Their customers are connoisseurs of the ‘extraordinary’ and through our association with Nita Mukesh Ambani Cultural Centre, Mercedes-Benz customers can now avail exclusive access to renowned artists and avantgarde eclectic art shows.
As Nita Mukesh Ambani Cultural Centre bespeaks exquisite art, their cars while underlining their timeless modern luxury designs, will also showcase them at this bespoke venue. They are confident that this collaboration will generate an exclusive brand experience for our discerning customers and guests.
With Mercedes-Benz brand representing timeless modern luxurious experiences and Nita Mukesh Ambani Cultural Centre being home to the arts, artists and audience; this powerful synergy between the two iconic institutions will lead to incredibly captivating experiences for patrons.
Devendra Bharma, CEO, Jio World Centre asserted that they thrilled to embark on this partnership with Mercedes-Benz – an institution that shares their founder & chairperson Nita Ambani’s vision of bringing the best of the world to India.
With this exciting collaboration, they look forward to present a host of specially curated experiences for Mercedes-Benz’s esteemed patrons as the very best of art and technology converge at the Nita Mukesh Ambani Cultural Centre.
The first-of-its-kind collaboration will see Mercedes-Benz showcase their timeless design at the Cultural Centre’s sprawling and artistically rich spaces, starting with the Benz Patent-Motorwagen – the world’s first ever automobile! More than a century back, Carl Benz pursued an integrated approach in developing the Patent Motor Car: the engine, the chassis and the drive components were exactly matched to each other and formed a single unit.
This replica is a testimony to the rich heritage of Mercedes-Benz and the future is depicted with the display of Vision Mercedes-Maybach 6.
This sensational luxury class coupe is a homage to the glorious age of aero coupes and consciously carries this tradition into the future. Designed as an electric car, it reinterprets classic, emotional design and follows Mercedes-Benz’s philosophy of sensual purity.
This association will also bring a host of specially curated experiences to Mercedes-Benz customers at the Cultural Centre’s performing and visual arts spaces, including exclusive access to The Grand Theatre’s plush Diamond Boxes & Lounges which feature curated food and beverage menus.
Customers will also get access to exclusive meet-and-greet opportunities. Moreover, they can also experience special showcases at the Cultural Centre’s dedicated visual arts space – the Art House, and a lot more!
News Edit K.V.Raman
