Mumbai Real Estate Agency’s French twist to its ts brand name makes Internet laugh
Mumbai Real Estate Agency’s French twist to its ts brand name makes Internet laugh
It’s not something new that businesses and companies around the world attempt to emerge with quirky logos, signs, and catchy names for their brands in a bid to attract customers.
The point is to generate a lasting impression and powerful impact on the minds of others.
Aiming for the same, an Indian real-estate agency in Mumbai made an atfempt to stand out and appear elite by adding a French accent to its brand name.
Notedly, a photograph of the company’s signboard clicked from the side of a busy road with moving vehicles in the background, has surfaced on X, (twitter) eliciting amusement online. Poking fun at the brand, X user Shreemi Verma shared a picture of the company’s signboard that displayed the brand name, “Khandelwal Groupe”.
”None will think you’re French if your name is Khandelwal bro calm down,” the post read.
Since being shared, the post has gone viral, with more than 1,44,000 views, and more than 3,600 likes.
Reportedly, Internet users were amused with the unique name and posted a variety of hilarious comments. Although some joked on the company’s creativity, others pointed out the error in the name.
Many also pointed out how Indian companies think adding a foreign touch makes them sound posh.
One user wrote, ”Groupe is French, Groupé is not. And it should be Groupe Khandelwal because that’s how French syntax works!” Another commented, ”The feeling should be elite baki kuch nahi ho to bhi chalega. Real estate guys have taken this ‘Name’ game to another level.”
A third stated, ”The funny part is Groupé means Band.” A fourth joked, ”He should have done khandelwalÉ.”
A fourth slammed such practices and wrote, ”Indians & their obsession fr pretending to be some European is sickening. Noida is filled with hybrids like Prateek Avanté, and Deeksha Boulévard located right in front of a naala. Neither do we cherish our own culture nor are we able to copy someone else properly. Just aping blindly.”
As per its website, Khandelwal Groupe’ is ”Mumbai’s leading real estate development company and is recognised for building beautiful luxurious homes in various Metropolitan regions of Mumbai.
Building cost-effective quality and premium properties in Mumbai is the reason behind establishing Khandelwal Groupe.
News Edit K.V.Raman
