Disney Star rakes 30cr+ on Star Sports, peak concurrency at 5.9cr on Disney+ Hotstar on IND-AUSSIE final
Disney Star rakes 30cr+ on Star Sports, peak concurrency at 5.9cr on Disney+ Hotstar on IND-AUSSIE final
Over 30 Crore fans tune in to the live broadcast on TV of the final between India and Australia, making it the highest viewed match ever
Peak concurrency on TV for the final match at 13 crore
Peak concurrency on Disney+ Hotstar at 5.9 Crore for the finals, creating a global record for any live sport – 52 Crore viewers tuned in to TV for the marquee tournament, consumption reaches 422 billion minutes making it the biggest World Cup ever
Disney Star, the official broadcaster of the ICC Men’s Cricket World Cup, has set new benchmarks for viewership. The final clash between cricket powerhouses India and Australia has not only etched itself into the chronicles of sporting history but has also become the most-watched event ever on both linear TV and digital streaming.
With an astounding reach of 30 Crore for the live broadcast on TV, Star Sports Network ensured that cricket enthusiasts across India were glued to their television screens, making it the most watched Television event ever. The magnitude of the final was further highlighted by a peak concurrency of 13 Crore viewers on TV and 5.9 crore peak concurrency on Disney+ Hotstar (Digital).
As per BARC, the tournament crossed a viewership of half a billion viewers for the first time as 518 million (51.8 Crore) TV viewers tuned in for the live broadcast of the marquee tournament being played in India after 12 years.
Reportedly, the IND- Australia delivered a peak concurrency of 13 crore surpassing the earlier highest peak concurrency in the tournament with India Vs Pakistan at 7.5 crore and India Vs New Zealand at 8 crore.
Disney Star brought the grandeur of the World Cup to fans in India and across the globe, showcasing its unwavering dedication to delivering unparalleled sporting content.
The streaming arm of Disney Star broke its own record five times through the tournament to witness a peak concurrency of 5.9 crores for the final, solidifying its position as the go-to destination for cricket enthusiasts seeking a seamless and immersive viewing experience.
The platform surpassed global streaming records across all formats of cricket at the beginning of the tournament with the peak concurrency of 3.5 crore viewers during the India Vs Pakistan match.
K Madhavan, Country Manager & President, Disney Star lauds the recent success of the ICC Men’s Cricket World Cup 2023.
He extend his heartfelt gratitude to the International Cricket Council (ICC) and the Board of Control for Cricket in India (BCCI), for their invaluable support, making this tournament an overwhelming success. They also thanked the fans, who showered their support throughout the tournament and with their unwavering passion making this historic achievement possible.
“Disney Star is dedicated to paving the road for sports broadcast in India and it has been extremely encouraging to see growth across both, the linear and digital mediums, thereby increasing the fan base of cricket.
Madhavan added that this is testament to the uniqueness of the India market where linear and digital continue to grow alongside each other.
This successful tournament has set the stage for a promising future in our association with the ICC.
Disney Star, in its pioneering approach to sports broadcasting, redefined and reimagined how fans consume cricket. In a groundbreaking collaboration with the International Cricket Council (ICC), Disney+ Hotstar introduced MaxView—a technological innovation that allowed cricket enthusiasts to experience the game in vertical mode (9X14 portrait view) for the first time in the history of streaming cricket.
Disney Star also provided an extensive 11 feeds for ICC Men’s CWC 2023, including coverage in 9 different languages (English, Hindi, Marathi, Gujarati, Bengali, Tamil, Telugu, Kannada, & Malayalam), ensuring that cricket enthusiasts across diverse linguistic landscapes could savor the thrilling moments of this historic World Cup.
As the curtain fell on this historic event, Disney Star took pride in orchestrating cricketing spectacle that captivated the hearts and minds of millions, reaffirming its commitment to pushing the boundaries of sports entertainment.
News Edit K.V.Raman
