AI-created virtual influencers Active on social media-rob business from human creators
AI-created virtual influencers
Active on social media-rob business from human creators
It comes as a shocking news that in a bid to promote their products on social media,
generative AI-created virtual influencers are mindlessly robbing of business from human content creators as big brands now embrace AI avatars.
Reportedly, Virtual influencers, created by using artificial intelligence (AI) tools, have barged into the growing $21 billion content creator economy.
According to Diana Nunez, co-founder of the ad agency called The Clueless says they were bowled over by the skyrocketing rates influencers charge nowadays. That got them thinking, and what if they merely create their own influencer?
Nunez created Aitana Lopez and the “rest speaks history”.
Lopez is now a virtual influencer followed by more than 2,00,000 people on social media.
The virtual influencer now earns more than Rs 9 lakh per month.
Reportedly, Brands have paid about $1,000 a post for her to promote their products on social media notwithstanding the fact that she is entirely fictional.
The Clueless has another creation in development, which it calls a “curvy Mexican” named Laila.
Over the past few years, there have been partnerships amidst luxury brands and virtual influencers, like Kim Kardashian’s make-up line KKW Beauty with Noonoouri, and Louis Vuitton with Ayayi.
A report cites a Meta ad analysis that claimed ad recall was 91 per cent cheaper per person when H&M used virtual models.
An Instagram analysis of an H&M advert featuring virtual influencer Kuki found that it reached 11 times more people and resulted in a 91 per cent decrease in cost per person remembering the ad than a traditional ad.
Brands have been quick to engage with virtual influencers as a new way to attract attention while reducing costs, according to the report.
Lil Miquela virtual influencer charges up to thousands of dollars for product promotion and has worked with brands like Burberry, Prada and Givenchy. Lil Miquela has nearly 3 million followers.
News Edit K.V.Raman
