“Suzuki moment” for India’s EV industry-Elon Musk admires what Modi has done
“Suzuki moment” for India’s EV industry-Elon Musk admires what Modi has done
In the event of a favourable policy environment, Tesla envisions introducing its standard brands into the Indian luxury car market.
Simultaneously, the company plans to kickstart the building and testing of a charging ecosystem, a crucial component in the widespread adoption of electric vehicles.
The location for Tesla’s potential plant in India is under consideration, with options including Haryana, Tamil Nadu, Maharashtra, and Gujarat. Given the company’s export-oriented plans, a coastal state in the west or south is likely.
Like other American majors, Tesla’s India plans are a part of its wider diversification strategy beyond China.
A person close to the company and involved in discussions on the project said this could well be “Suzuki moment” for India’s EV industry and and the “Apple plus moment” for India’s manufacturing aspirations.
But unlike Apple, Tesla brings everything in one go. Tesla is not just an auto company. It is a tech company. It is a critical minerals mining and refining company. It makes its own semiconductors. It is a design company and brings in a huge ecosystem. The spillover from this to other industries is enormous.
Tesla’s interest in India is not just a strategic diversification beyond China but also a reflection of Elon Musk’s admiration for India and PM Modi.
Musk really admires what Modi has done for India and his energy. He had a talk with him on his interest in Indian spirituality and meditation and expressed an interest in travelling there.
News Edit K.V.Raman
