Prabhas, Allu Jr NTR, Ram Charan, Kamal Haasan Suriya to save B’town from box office debacle
Prabhas, Allu Jr NTR, Ram Charan, Kamal Haasan Suriya to save B’town from box office debacle
Interestingly, Prabhas, Allu Arjun, Jr NTR, Ram Charan, Kamal Haasan and Suriya converge to pull out Bollywood from box office crunch this year.
Albeit the Hindi film industry facing an acute shortage of event films this year, the South industry is expected to redeem
the Hindi industry in the coming months.
No doubt this may be a bitter pill to swallow for those who constantly indulge in North vs South debate.
Prabhas [Kalki 2898 AD], Allu Arjun [Pushpa 2], NTR Jr [Devara] and Ram Charan [Game Changer] all hitting the cinema halls this year are expected to storm the markets with their new films.
Kamal Haasan and Shankar are bringing the second instalment of the super-successful Indian [Hindustani] in June. Besides, there’s Suriya coming with the much-anticipated Kanguva in the second half of 2024.
The films in question will have an extensive release in North markets, which may provide the much-needed relief to the exhibition sector.
Summer mid-April and May coinciding with the vacation period -was always considered lucrative for film business since decades..But, this year around, unfortunately, not one Hindi biggie is arriving in cinemas till May 2024.
The exhibition sector is in a precarious spot since there’s not much fuel left in films that were released in the recent past. Hindi film business has plummeted in this scorching summer period.
The debacle of two big films this Eid – Bade Miyan Chote Miyan and Maidaan should serve as a wake up call for the industry. The star fees including the exorbitant expenses of the paraphernalia associated with stars, need to be brought under control.
It’s time for producers / Studios to wake up from deep slumber.
In the 1970-1980s, the major stars of that era, Dharmendra, Rajesh Khanna, Amitabh Bachchan, Shatrughan Sinha, Jeetendra, Rishi Kapoor and Shashi Kapoor had 6-7-8 films releasing year after year.
There’s an epitome shift
of late. Today, 3 – 4 – 5 film releases in a year featuring an A-list actor raises eyebrows. These days, the fatigue factor creeps in when there’s an overdose of anything, which wasn’t the case in the bygone era.
One needs to transform.with times. It’s time our actors adapt the less-is-more strategy. Doing less films + concentrating on qualitative scripts are of prime importance.
News Edit K.V.Raman
