Tiger Shroff collaborates with SRK and Ajay Devgn in ‘Vimal Cinematic Universe’,
Tiger Shroff collaborates with Shah Rukh Khan and Ajay Devgn in ‘Vimal Cinematic Universe’.
Tiger Shroff Shah Rukh Khan, Ajay Devgn in new Vimal Elaichi ad.replaces Akshay Kumar
Shah Rukh Khan and Ajay Devgn return with a new ad for Vimal Elaichi and this time around, Tiger Shroff replaces Akshay Kumar.
Earlier Akshay was one among the brand ambassadors but quit after a lot of public outrage. He also tendered an apology for his association with brand that is often accused of surrogate advertising to promote their pan masala products.
Ajay has also encountered criticism for associating with the brand but has continued to endorse it.
The ad also features Amyra Dastur. Surrogate advertising is defined as a form of advertising which is used to promote banned products, like cigarettes, tobacco and alcohol, in the disguise of another product.Earlier, Amitabh Bachchan had also bowed out of contract for endorsing a pan masala brand following public outcry.
The ad opens with Ajay and Shah Rukh being stuck in traffic in the tiny by-lanes of a small town as they honk incessantly in their vintage car to pedestrians who seem to be just going about their day. Shah Rukh then tells Ajay, “Chal ho jaa shuru” and Ajay opens a sachet of the brand.
The entire town gets a computer graphics generated shower of the product and Tiger appears almost out of nowhere and starts throwing fistfuls of it on Shah Rukh and Ajay. Shah Rukh joins the fight and ends up hitting Amyra Dastur with even more of the product. The ad ends with Ajay calling Tiger over as he joins them in their car.
Fans, who call this the ‘Vimal Cinematic Universe’, were quick to crack jokes. One of the fans wrote in the comments section, “Bade Miyan left vimalverse and Chote Miyan joined.” Tiger and Akshay were recently seen in the film Bade Miyan Chote Miyan.
Another fan joked, “No Marvel no DC, only we are fans of VCU.” Tiger was previously a brand ambassador for Pan Bahar with Mahesh Babu.
Akshay first appeared in an ad for the brand in 2022 but after some backlash, the actor decided to take a step back from the brand saying sorry, he would like to apologise to you, all his fans and well-wishers.
Your reaction over the past few days has deeply impacted on him. While he has not and will not endorse tobacco, it is his request to respect the outpouring of your feelings in light of his association with Vimal Elaichi. With all humility, hr steps back.
He has also decided to contribute the entire endorsement fee towards a worthy cause. The brand might continue airing the ads till the legal duration of the contract that is binding upon him, but he ensures to be extremely mindful in making his future choices and in return be shall forever continue to ask for your love and wishes,” he said.
In 2023, when Akshay appeared in another ad for the brand, people suspected that he was back with them. However, the actor said that the ad was shot back in 2021, when he was still in contract with them.
He shared that these ads were shot on 13th October, 2021 and he has hlllloonot had anything to do with the brand ever since I publicly announced the discontinuation of the endorsement. They can legally run the already shot ads till the end of next month,” he shared on X.
News Edit K.V.Raman
