Bisleri International collaborates with Gauri Khan for the limited edition sparkling water
Bisleri International collaborates with Gauri Khan for the limited edition sparkling water
Interestingly, ‘Bisleri’ International, the packaged drinking water company has affiliated with Indian film producer and celebrity interior designer Gauri Khan to launch an exclusive limited-edition label for Vedica Himalayan Sparkling Water category.
In this affiliation, Gauri Khan infuses her design expertise into curating an exclusive label design for Vedica Himalayan Sparkling Water. The brand unveiled the creative process behind the label’s inception with a short film.
“Gauri Khan, acknowledged for her embodiment of elegance and contemporary aesthetics, seamlessly aligns with this affiliation.
As perJayanti Khan Chauhan, vice chairperson, Bisleri International, Gauri’s designs, both modern and timeless, fortify their positioning of Vedica Himalayan Sparkling Water within their discerning audience.
The limited-edition bottle will be available in select channels and markets across the country.
Gauri Khan while thanking the Bisleri company for roping her, articulated that she is excited to partner with a premium brand like Bisleri Vedica, known for its graceful adaptation to evolving trends and consumer expectations.
Inspired by her recent mountain expedition, the label design features golden accents that reflect the celestial allure of the night sky, adding a luxurious touch.
Bisleri’s premium beverage category, Vedica expanded its offerings with the launch of Vedica Himalayan Sparkling Water in 2023.
News Edit K.V.Raman
