Why film Kalki pivotal for the Industry? Will it emerge a blockbuster?
Why film Kalki pivotal for the Industry
? Will it emerge a blockbuster?
Finally, after headling for many reasons, Nag Ashwin directorial
Kalki AD 2898 hits the cinema halls on 27 June.
It’s an epic film offering a
new-found experience for India with its mytho-sci-fi touch.
Notedly, Producers Aswani Dutt and his daughters, Swapna and Priyanka of Vyjayanthi Movies have put in their blood and sweat into this film, and have every reason to pin hopes for the film’s blockbuster success
at the box-office.
But, for the industry, it is crucial that this film performs well at the box office. With 3-back-to-back films Bade Miyan Chote Miyan, Maidaan and Champion proving a debacle, aside Hanuman and Tillu Square, no other films have succeeded this year and most have bombed with suboptimal
content and ended up on OTT platforms before audiences even realized they were in theaters.
Infact, when a big star and a high-budget film succeed, it breathes instant energy into the trade and excites audiences to watch more films in theaters.
As of now, Tollywood and the trade are in a dull mode as politics have taken over the public’s attention. A film of this scale and a star like Prabhas can divert attention back to films.
Eventually, everything rests on director Nag Ashwin delivering outstanding content and leaving no room for criticism. It is hoped that a new potential Pan-India director emerges this week. Lets wait and watch.
News Edit K.V.Raman
