Pond’s rope in Kiara Advani Keerthy Suresh for new TVC
Pond’s rope in Kiara Advani Keerthy Suresh for new TV
Pratik Ved, Skincare Head, Beauty & Wellbeing, Hindustan Unilever Limited while commenting on the newly unveiled TVC Limited asserted that at this exciting opportunity for Pond’s Skin Institute, they proudly celebrate their heritage with the unveiling of an advanced skincare range.
By impeccably blending the finest elements of science, beauty mastery, and innovation, they invite people to rediscover and experience the brand in an all-new avatar. This reinvention is guided by their brand-new communication for Pond’s, which spotlights on the impact of life on skin and beauty. With ground-breaking scientific innovations, they remain committed to making miracles happen for skin, ensuring that they stay ahead of the curve in today’s ever-transforming beauty landscape while honoring their 175-year legacy.
According to Harshad Rajadhyaksha and Kainaz Karmakar, Chief Creative Officers at Ogilvy India the new chapter of Pond’s has science at its heart and this can be seen in not just the communication, but the packaging and the products too. The world of beauty is transforming at an extremely rapid pace. Ingredients are taking centre stage, and the consumers are investing time in deeply knowing their skin and beauty products. The way forward on Pond’s is in line with this new world.”
The TVCs are now airing nationwide across traditional and digital platforms.
News Edit K.V.Raman
