Secret Alchemist onboards actress Samantha Prabhu as co-founder.
Secret Alchemist
onboards actress Samantha Prabhu as co-founder.
Secret AIchemist a aromatherapy-based wellness brand roped in actress Samantha Prabhu as a co-founder.
Notedly, the startup also raised $500,000 in a seed funding round led by Inflection Point Ventures (IPV), a Gurugram-based angel investment firm focusing on growth and ramping up marketing efforts
As per Secret Alchemist the latest investment would help with further growth, ramping up marketing efforts while increasing brand presence, customer reach, and awareness.
According to Vinay Bansal, Founder-CEO Inflection Point Ventures, the beauty segment in India saw a surge in the ’90s, which unfortunately brought unrealistic standards.
Hence Secret Alchemist is redefining this by promoting mindful, affordable products that encourage well-being and relaxation. IPV believes in the team’s strong foundation and is committed to supporting their sustainable growth.
Sumi Thadani founded and now led by Ankita Thadani, Akash Valia, and Samantha Ruth Prabhu, Secret Alchemist is a personal care brand specialising in aromatherapy-driven wellness solutions.
With an eye on Ayurvedic practices and essential oils, the startup offers innovative, cruelty-free, and sustainable products designed to address modern lifestyle ailments such as stress and anxiety.
Ankita Thadani, says thatvl at Secret Alchemist, their vision is to make aromatherapy an essential part of everyday wellness.
Adding that they aim to educate and inspire more people about the transformative healing properties of essential oils through purpose-driven personal care products.”
The product portfolio also sees expansion with pure-grade essential oils for a holistic wellness experience in the form of creams, mists and shower gels, the release notes.
News Edit KV Raman
