Reid & Taylor’s launch ‘Man on a Mission’ with actor Vicky Kaushal
The campaign was conceptualised and executed by Mumbai-based advertising agency Eggfirst.
Reid & Taylor, a formal and casual menswear brand launched its latest campaign, ‘Man on a Mission’ featuring actor Vicky Kaushal as the face of the brand. The campaign reflects Reid & Taylor’s deep-rooted ethos of ambition, resilience, and a relentless drive toward excellence.
‘Man on a Mission’ resonates deeply with today’s discerning audience, reflecting their aspirations for both personal and professional success.
As per Ravikant Banka, founder and MD, Eggfirst “every brand carries a unique responsibility, and this is even more true for an iconic name like Reid & Taylor. In today’s competitive landscape, it’s essential to connect with consumer aspirations at a deeper level, something that’s core to them and very personal to them. We believe ‘Man on a Mission’ will powerfully connect and resonate with the target consumer.”
According to Subrata Siddhanta, CEO, Reid & Taylor having known Ravikant for nearly two decades, he has firsthand seen Eggfirst’s exceptional blend of strategy, consumer insights, storytelling, and digital expertise, all deeply rooted in integrity. The campaign ‘Man on a Mission’ is aligned with the core of our brand’s vision, and we are confident that with Vicky Kaushal, the connection will be even stronger.”
About the association, Vicky Kaushal revealed that “Reid & Taylor is a brand with immense legacy, and this collaboration reflects the values he holds close which are perseverance, commitment, and excellence. He couldn’t be more thrilled to be a part of this journey.
News Edit KV Raman
