YRF enters into deal with Posham Pa Pictures for OTT titles
YRF enters into deal with Posham Pa Pictures for OTT titles
Although Yash Raj Films announced a deal with Posham Pa Pictures, acknowledged for OTT titles like Kaala Paani and Maamla Legal Hai, Nadiadwala Grandson Entertainment and Banijay Asia, a part of Banijay Entertainment, have partnered to create original web series and films, at an investment of ₹100 crore.
When few films have been able to make a splash at the box office, making producers cagey on taking new projects to the floors, a string of unlikely partnerships have taken shape recently amid mainstream film studios and independent digital content houses to spice up their entertainment offerings.
News Edit KV Raman
