Janhvi Kapoor is face of Ananya Birla’s LOVETC colour cosmetics brand

Janhvi Kapoor is face of Ananya Birla’s
LOVETC colour cosmetics brand

Marking the launch of Ananya Birla’s cosmetic brand LOVETC debuted a stylish new campaign with actor Janhvi Kapoor as the face of the brand. The campaign film has gone live on LOVETC Janhvi Kapoor’s social media handles and across digital platforms.

Elaborating on LOVETC Ananya Birla – founder and chairperson, Birla Cosmetics (BCPL) said: She has always gravitated towards beauty that’s simple, effective, and enhances who you are – not transforms you into someone else.
LOVETC reflects that philosophy. It’s a brand designed for real lives; with products that work hard, last long, and feel intuitive. Be it a lipstick that stays on through a long day, or a mascara that volumizes without clumping, they want every product to pass that real-life test.”

LOVETC has launched a range of lipsticks, eyeliners, and mascaras. The products are now available online at its official website and on Nykaa, with retail expansion across top Indian cities to follow.
Ananya Birla Janhvi Kapoor

News Edit KV Raman