KJo founded Tyaani Jewellery launches new campaign featuring Shefali Shah
KJo founded Tyaani Jewellery launches new campaign featuring Shefali Shah
Renowned filmmaker Karan Johar, Founder Tyaani Jewellery,has launched a new campaign featuring over 10 ambassadors, starting with Shefali Shah. The campaign ntroduce a new face each week and run across multiple platforms in the coming months.
The campaign by Tyaani is in a bid to expand the definition of fine jewellery beyond traditional bridal or festive use. The first look of the ‘Forces of Tyaani’ campaign features Shefali Shah. The campaign exhibits strong female representation and presents heritage jewellery with modern design elements.
The ‘Forces of Tyaani’ campaign showcases real women and their stories. It focuses on exhibiting jewellery as a reflection of personal identity and craftsmanship.
Shefali in the campaign, wears a Tyaani jewellery piece made with gold, precious gemstones, and diamonds. The brand encourages consumers to choose jewellery that reflects their personal style.
Meanwhile Karan Johar, shares his enthusiasm on this campaign, saying they are truly elated over this new chapter. ‘Forces of Tyaani’ lies at the very heart of their brand philosophy—redefining luxury not by uniformity or status, but by celebrating individuality.
At its core, the campaign champions strength, authenticity, and innovation—the very pillars on which Tyaani was built.
Fot Tyaani family welcoming a Bollywood actress Shefali Shah as the first brand ambassador in the series is a moment of pride and sheer joy.
The campaign will introduce a new face each week and run across multiple platforms in the coming months.
Tyaani aims to expand the definition of fine jewellery beyond traditional bridal or festive use. The first look of the ‘Forces of Tyaani’ campaign features Shefali Shah. The campaign highlights strong female representation and presents heritage jewellery with modern design elements.
The ‘Forces of Tyaani’ campaign highlights real women and their stories. It focuses on showcasing jewellery as a reflection of personal identity and craftsmanship.
In the campaign, Shefali Shah wears a Tyaani jewellery piece made with gold, precious gemstones, and diamonds. The brand encourages consumers to choose jewellery that reflects their personal style.
Karan Johar, founder, Tyaani Jewellery, shares his enthusiasm on this campaign, they are truly excited about this new chapter. ‘Forces of Tyaani’ lies at the very heart of their brand philosophy—redefining luxury not by uniformity or status, but by celebrating individuality.
News Edit KV Raman
