Post Covid-19 pandemic, movie theatres saw diminishing audience
Post Covid-19 pandemic, movie theatres saw diminishing audience
Post-covid, movie theatres have not been able to arrest the decline in footfalls. But even as many single screens close, new plans are afoot to lure the fans back to the halls.
At a session, Veteran actor-filmmaker Aamir Khan voiced that in the midst of the glitz and glamour of the World Audio Visual & Entertainment Summit (WAVES), one topic weighed on the minds of most film industry stakeholders over the current crisis in the theatre business.
Aamir has always believed that India has too few theatres, given the size of the country and [number of] people. That our biggest theatre hits have had footfalls of 30-35 million. That’s 2 per cent of our population in what is a cinema-loving country.
At the session seated next to him was Ajay Bijli, founder of PVR Cinemas and managing director of country’s biggest multiplex chain, PVR INOX Ltd.
Bijli shot back in jest, that he better head to office to get work done.
News Edit KV Raman
