Ekta Kapoor clocks 30 years in entertainment

Ekta Kapoor clocks
30 years in entertainment

A trailblazer in the field of entertainment, Ekta Kapoor has carved a niche for herself as a filmmaker to reckon with in her three-decade-long journey across television, cinema, and digital platforms.

As the creative force behind Balaji Telefilms and ALTBalaji, she not only redefined popular content but also transformed the storytelling landscape in India. At a recent summit she shared her experience on the lessons she’s learned, and how she continues to shape the future of Indian entertainment.

Evaluating on her career, Ekta shared that the journey has been a roller coaster, never really know what’s around the next turn. But as long as the ride isn’t over, the ups and downs are simply part of the experience.
Her words epitomize the unforseeable yet exhilarating path she’s followed, filled with challenges, reinventions, and breakthroughs.

She elaborated on how her company has embraced change through a versatile approach. They have been evolving through a hybrid business model, with different streams curating different kinds of content. As for the next big thing, they will only truly recognize it when they get there. It might surprise ; it could be something as unexpected as a micro-drama.” Her readiness to adapt and experiment has been instrumental in keeping her brand at the forefront of innovation.

Ekta also recounted on the core philosophy that drives her work: “What drives them is the intent to treat everything we create as if it’s the next big thing, because never know what might truly reverberate.” This profound commitment to storytelling has enabled her to connect with audiences across generations.

News Edit KV Raman