Ektaa Kapoor revives Kyunki Saas Bhi Kabhi Bahu Thi

Ektaa Kapoor revives
Kyunki Saas Bhi Kabhi Bahu Thi

Producer Ekta R Kapoor has revived Kyunki Saas Bhi Kabhi Bahu Thi, with
Smriti Zubin Irani
reprising her iconic role as Tulsi Virani. Ektaa admits she was initially hesitant to revisit the series, but decided to move forward with a limited number of episodes.

On Thursday, Ektaa took to Instagram to share a note about what prompted her to revisit her popular TV show. The note was titled “WHY KYUNKI, WHY NOW?”

The Czar of the small screen Ektaa Kapoor asserted that “When the 25th year of Kyunki Saas Bhi Kabhi Bahu Thi was approaching and the idea of relaunching it surfaced, her first reaction was a firm no! Why would she want to shake up nostalgia? You can never compete with nostalgia. It always remains supreme. How she remembers her childhood and how it really was, will always be different,” she shared.

In the note, Ektaa acknowledged that the television space has transformed, driven by the entry of OTT platforms. She wondered if it would “shake the legacy of Kyunki” in terms of the TRPs that the show got.

Research carried out by an international body once concluded that the show gave a voice to women in Indian homes. Between 2000 and 2005, for the first time, women began participating in family discussions, a shift deeply influenced by Indian television, especially ‘Kyunki Saas Bhi Kabhi Bahu Thi’ and ‘Kahaani Ghar Ghar Ki,” read the note.

Here, Ektaa noted that show brought discussions about domestic rape, marital rape, age shaming and euthanasia to the “dining tables of Indian homes”. Over the years, she realised that the ending of the show was “abrupt and unfinished”.

When the team reached out to her for the second part, she wondered, “can we keep Kyunki away from today’s storytelling formats and focus once again on the issues that television once bravely addressed and dealt with” and “Can we make it about impactful stories, not TRPs”.

Let’s wait and watch to know what new will the show furnish for today’s Audiance?

News Edit KV Raman