Marriott International ropes in Kareena Kapoor Khan for new campaign ‘Toh, Aaj Jaana Kahan Hai?’
Marriott International ropes in Kareena Kapoor Khan for new campaign ‘Toh, Aaj Jaana Kahan Hai?’
Marriott International announces the launch of its food and beverage campaign ‘Toh, Aaj Jaana Kahan Hai?’, a tech-integrated dining experience initiative in South Asia. Anchored by Bollywood actor Kareena Kapoor Khan, the campaign aims to redefine how diners discover and engage with culinary experiences across Marriott’s hotels in the region.
At the intersection of technology, storytelling, and hospitality, the campaign’s Bebo-themed brand films position Marriott’s restaurants and lounges across India as more than just diners—they become stages for immersive experiences. Running from July to September 2025, the campaign aims to enhance guest engagement and position Marriott hotels as culinary destinations for both loyal patrons and new audiences.
At the core of the campaign is a video series featuring Kareena Kapoor Khan, who highlights the range of Marriott’s dining portfolio—from brunches to specialty cuisine evenings. The campaign is built around the idea: “Toh, Aaj Jaana Kahan Hai?” Whether it’s brunch with friends, a date night, or a spontaneous celebration, the campaign encourages guests to choose a Marriott experience.
According to Kareena Kapoor Khan, some of het favourite memories have been created around a table—whether it’s Sunday brunch with family or a spontaneous dinner with friends. Marriott’s campaign is an invitation for everyone to make space for those moments again. And with so many incredible options across a city near you, the only question is: Toh, aaj jaana kahan hai?”
The campaign highlights Marriott’s focus on automation, data-driven personalization, and content-led storytelling to improve guest engagement and reach a broader audience of experience-focused diners.
As per Khushnooma Kapadia, Vice President – Marketing, South Asia, Marriott International said, at Marriott, they believe the future of F&B lies in combining tech innovation with the sensory experience of dining out. With their latest campaign ‘Toh, Aaj Jaana Kahan Hai?’ launched across key cities in India, they are tapping into that cultural nuance using advanced mechanisms to ensure that when the customer is looking for us there is easy online access and targeted information enabling him.
Adding that the endeavor is to cut out the search journey and facilitate faster reservations. They went in for Kareena Kapoor to be the face because she is authentic, has a very strong connect with food and has the perfect mix of glamor and relatability. Adding furthef that from traditional methods of booking to faster digital table reservations, we are seeing a paradigm shift in how guests discover and book their dinner options. Dining and reservations are becoming smarter and faster. From curated recommendations to immersive content, we are making the journey from intention to experience more seamless, intuitive, and inspiring. It’s a first for the industry with future-forward approach to hospitality. And they’re very excited to see how it is received by our customers”
With this campaign, Marriott International continues to build its positioning in hospitality and creates a new dining dialogue—one meal, one story, and one guest at a time.
News Edit KV Raman
