Deloitte India’s Anand Ramanathan says India-UK-FTA will catalyse cross-border innovation
Deloitte India’s Partner, Consumer Products and Retail sector leader
Anand Ramanathan affirms that India-UK -FTA will catalyse cross-border innovation and product flows.
He further went on to explain that the
India-UK FTA is poised to unlock significant opportunities across key consumer sectors.
In alcobev, the biggest beneficiary will be UK-based Scotch brands, with high import tariffs seeing a sharp reduction.
Given India’s evolved whisky-drinking market, this will encourage both established players and new entrants to expand their global portfolio offerings here. The cosmetics sector too will see a boost, particularly with the harmonisation of standards enabling smoother market access, he said.
In apparel and textiles, the tariff cuts will enable UK premium and luxury fashion brands to price more competitively, making India a highly attractive retail market.
He further added that We can expect to see more direct entries, local partnerships, and deeper penetration across Indian cities through both offline and online retail channels. Moreover, existing players will have a head-start in capitalising on the relaxed norms. Overall, the FTA will catalyse cross-border innovation and product flows not just in B2C segments, but also in food services and wellness categories, offering consumers on both sides greater variety, value, and access to premium global experiences.
News Edit KV Raman
