Kriti Sanon celebrates 35th birthday- her beauty brand Hyphen clocks two years

Kriti Sanon celebrates 35th birthday- her beauty brand Hyphen clocks two years

It turned out to be a double celebration for Kriti Sanon this year as she turned 35. Her beauty brand Hyphen clocked two years. brand Hyphen turned two.

With that, the company has unveiled just how well they have been performing in the market. According to Tarun Sharma,
co-founder and CEO, Hyphen, the brand generated ₹400 crore in revenue in two years.

Kriti Sanon’s beauty brand Hyphen has served 4 million customers.
“Crossing ARR (Annual Recurring Revenue) of ₹400 crore in gross revenue on the second birthday of HYPHEN and having a loyal customer base of 60% repeat consumers – it’s been nothing short of incredible. From 1 million to 4 million consumers in just a year, across 19,000+ pin codes, this has been possible because we understood the consumer, created a category and chose the correct sales channel, alongside a sharp product strategy with data-driven execution,” he has said.

Notably, Hyphen was launched on Kriti’s 33th birthday in July, 2023. Resonating on the journey, Kriti shared, that the past two years have been nothing short of incredible. Building HYPHEN from scratch has been one of the most personal and fulfilling journeys of his life. Watching it grow from an idea into a brand that so many of the consumers now trust and love — still feels surreal. He is ever grateful to every single person who has believed in them and chose to HYPHEN us in their lives! This is only the beginning, where they continue to hyphen skincare with innovation and grow alongside a community that makes it all so worth it. Happy 2 years to us!

Kriti is also enjoying a good movie career. Her last movie, Do Patti with Kajol featured her in double roles and was a success on Netflix. She will be seen next in Tere Ishk Mein with Dhanush.
The actor rang in her 35th birthday in St Tropez with her sister Nupur and rumoured boyfriend Karan Bahia.
 

News Edit KV Raman