Rashmika Mandanna onboards Laxmipati Sarees as brand ambassador
Rashmika Mandanna onboards Laxmipati Sarees as brand ambassador
Laxmipati Sarees, acknowledged for its lightweight fabrics and distinctive prints has roped in actress Rashmika Mandanna as its brand ambassador in a bid to deepen its connect with audiences across age groups through this new collaboration.
The alliance launches with a nationwide campaign across television, digital, print, and outdoor kicking-off from July 29, 2025. The campaign will also be featured amidst the premiere of Ektaa Kapoor’s Kyunki Saas Bhi Kabhi Bahu Thi on Star Plus and JioHotstar.
Expressing her immense joy, Rashmika said that Sarees carry so much more than just fabric – they hold our stories, tradition, and timeless beauty. Each one reflects a rich cultural legacy, and Laxmipati makes them so easy to wear – light, vibrant, and full of elegance. She feels much happy to have joined forces with a brand that brings heritage to life with such effortless style.
According to Sanjay Sarawagi, Managing Director, Laxmipati Sarees, for four decades, Laxmipati Sarees has stood for trust, quality, and elegance. Their vision has always been to create sarees that combine heritage with everyday elegance. With Rashmika joining their journey, they are reaffirming their commitment to stay rooted in Indian tradition while connecting deeply with today’s woman. Rashmika’s grace and authenticity reflect everything their brand aspires to be.
Manoj Sarawgi, director, Laxmipati Sarees, added that it’s a proud moment for them. Rashmika brings not just star power, but a natural warmth and relatability that their customers love. Her presence will help them reach new audiences while staying true to their core—creating sarees that are light, beautiful, and truly made for every Indian woman.
Rakesh Sarawagi, director went on to add that Rashmika brings an incredible blend of relatability and glamour, which aligns perfectly with Laxmipati’s appeal. Through this campaign, they are not just showcasing sarees but, narrating the story of the modern Indian woman who embraces tradition with confidence and joy.
Shreyansh Baid, founder, Shreyansh Innovations commented on the campaign attributed that this was a special campaign to craft. Laxmipati’s sarees are acknowledged for their lightness, fine fabric, and beautiful designs—they wanted to highlight that sensory elegance in every visual. Rashmika’s presence adds a celebratory warmth to the narrative, making the campaign aspirational and authentic at the same time.
News Edit KV Raman
