PVR Inox bounces back signals- Saiyaara, Mahavatar Narsimha pull crowds
PVR Inox bounces back signals- Saiyaara, Mahavatar Narsimha pull crowds
Following a year of falling footfalls, multiplex chain PVR Inox was a witness to some bounce back with a 12 percent increase in admissions to 3.4 crore in the first quarter of FY26, attributing the rise to streaming slowdown.
As per the company’s Chief Executive Officer (CEO) there is an OTT (over the top platform) fatigue.
According to him there isn’t a lack of content on streaming platforms but there is fatigue as people have seen it all.
Adding that OTTs have now got into a bit of a constraint where stories, cast, everything is playing to a certain plot, whereas cinemas have started to now break the mold, come up with far more fresh stories, coupled with the great experience that the family gets when they come and visit the cinema because this unadulterated cinema experience is something which only cinema can deliver. Sitting at home, there are just far too many distractions which consumers are now coming to terms with.”
News Edit KV Raman
