Rashmika Mandanna is brand ambassador for Swarovski India
Rashmika Mandanna is brand ambassador for Swarovski India
Swarovski has roped in actress Rashmika Mandanna as its new brand ambassador for India. With her pan-India appeal, youthful charm, and influential presence across cinema and digital platforms, Rashmika perfectly embodies the aspirations of the modern Indian consumer.
Acknowledged for her blockbuster performances and admired as one of the country’s most relatable style icons, Rashmika’s radiant personality and dynamic style resonate strongly with Swarovski’s design ethos of joyful extravagance and contemporary glamour.
The actresse’s appointment comes as Swarovski looks to strengthen its retail presence and cultural relevance in India.
According to Nasr Sleiman, general manager, Swarovski India, Southeast Asia, and Middle East, Rashmika resonates the evolving identity of today’s Indian consumer – expressive, confident, and unafraid to embrace individuality. As we expand our retail footprint and strengthen our cultural connection with India, her appointment as brand ambassador symbolises Swarovski’s commitment to engaging meaningfully with this dynamic market.
Folliwing her appointment, Rashmika Mandanna shared that “for her Swarovski has always represented timeless elegance and emotional connection. It’s more than jewelry – it’s about how it makes you feel: radiant, empowered, and confident. She is truly honored to represent Swarovski in India and elated to be part of a journey that inspires people to celebrate their individuality even as embracing modern glamour.”
News Edit KV Raman
