Alia Bhatt is Levi’s Global Brand Ambassador
Alia Bhatt is Levi’s Global Brand Ambassador
Renowned actress Alia is the new Global Brand Ambassador of Levi’s. She thus marks a significant step as women’s fashion undergoes a major transformation. With relaxed fits, wide-leg jeans, and looser silhouettes moving from seasonal trends to everyday essentials, the brand is positioning itself at the center of this evolution.
Acknowledged worldwide for redefining denim culture, Levi’s sees Alia’s influence as pivotal in taking this shift to the mainstream.
Alia shared, “For her, a pair of jeans is never just a pair of jeans – it’s something she lives in and makes her own. Her relationship with denims is so personal, but in a way, it also connects all. Across countries and across generations, denim is about celebrating who you really are. Levi’s has always been at the heart of this global movement, and she feels thrilled to now be a part of it as their brand ambassador.
Levi’s and Alia come together with a shared vision—to represent how a new generation chooses to dress and to take the brand beyond classic fits into a more style-driven, trend-conscious space. From wide-leg silhouettes to modern reinventions of iconic designs, Levi’s women’s portfolio is expanding, with Alia playing a key role in driving its next chapter.
Hiren Gor, Managing Director, South Asia-Middle East and Africa, Levi Strauss & Co shared, “Alia Bhatt’s influence transcends film and fashion; she shapes conversations. As we grow our women’s portfolio and lead the shift towards expressive, style-led, comfort-first fits, Alia brings cultural credibility and style authority. Together, we’re reinforcing Levi’s as the most relevant and desirable denim brand. ”
Even as it evolves, Levi’s reaffirms its commitment to its core identity: timeless denim designed for the present.
News Edit KV Raman
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