GST cuts, festive rush drive influencers’ big-billion days

In tandem with a decrease in tax outflow, many brands have been able to expand their marketing budgets and that is turning out to be good news for influencers.

This festive season, it’s raining campaigns and big paydays for influencers, with GST (Goods and Services Tax) cuts adding extra cheer to brand budgets and the festive season unlocking a surge in marketing spends.

GST savings in categories such as electronics, durables, and automobiles have given brands extra headroom.
Much of that is being redirected to influencers, especially in conversion-heavy segments like cars, appliances and premium beauty products, said Tushnik Thakur, Deputy Head, AnyMind Group.

As per Sagar Pushp
Co-Founder and CEO
ClanConnect, with a decrease in tax outflow, many brands have been able to slightly expand their marketing budgets and that is turning out to be good news for influencers,”
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As per Biswamitra Ray, Senior Vice President at Animeta, brands are channeling their GST-linked savings into marketing to make the most of the current positive consumer sentiment.

News Edit KV Raman..