Foraying into liquor business is latest trend with some B’town stars.
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*First it was the veteran villain Danny Denzongpa
a pioneer in this space, founded Yuksom Breweries in Sikkim in 1987. The company is now one of India’s largest beer producers, with popular brands like Dansberg.
*Then it was Shah Rukh Khan: With son, Aryan Khan co-founded- D’YAVOL Spirits in 2022. The luxury brand has received accolades for its products, which include D’YAVOL Inception, a premium blended Scotch.
*Later Sanjay Dutt who has invested in the startup Cartel & Bros and is associated with The Glenwalk, a premium Scotch whisky brand that has seen impressive sales since its launch in 2023.
*Rana Daggubati “Baahubali” fame, is the co-creator of Loca Loka, an international tequila brand made with 100% agave from Mexico.
*Ranveer Singh is an equity partner in ABD Maestro, a joint venture with Allied Blenders and Distillers, with a focus on developing a portfolio of premium brands.
*Now Ajay Devgn. After emerging as an highly successful actor and filmmaker, he has collaborated with
“The GlenJourneys,” a venture related to
The Glenwalk Scotch whisky brand
Infact it was the Hollywood stars who first ventured into the liquor business.
Apart from this, the actors have also invested in real estate business.
News Edit KV Raman
