Amul pays commendation to ‘India’s Creative Genius Piyush Pandey

After the news of the passing away of Creative Genius PiyushPandey, Indian dairy giant Amul paid a commendation on Instagram through its signature creative. The post, featuring the line “Inka sur sabse mila,” included the caption: “Amul Topical Tribute to one of India’s advertising legends!” In the artwork, Pandey is depicted with his iconic moustache, writing on a sheet of paper, a nod to his legendary craft.
Arguably the most famous, India’s creative genius Piyush Pandey, was renowned for his ability to weave emotion, humour, and local culture into memorable campaigns, Pandey’s impact extended far beyond the world of advertising
News Edit KV Raman

