Atlee directs one of the grandest advertising projects in India

Filmmaker Atlee, acknowledged for his blockbuster hits Jawan and Theri, has directed a Rs. 150 crores commercial for Ching’s Desi Chinese. The mega ad film features Ranveer Singh, Sreeleela, and Bobby Deol in leading roles — bringing together an electrifying mix of Bollywood’s most dynamic stars under Atlee’s high-octane direction. The upcoming campaign is said to be…

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Homebound not the right pick for India’s Oscar entry?

Homebound not the right pick for India’s Oscar entry? Notwithstanding its strong themes of caste and unemployment, ‘Homebound’ fell short of the depth and intensity needed for India’s Oscar entry. When Neeraj Ghaywan’s ‘Homebound premiered in the Un Certain Regard section at the 2025 Cannes Film Festival this May, it received a reported nine-minute standing…

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Maharashtra’s decision for 24 hours operations of cinemas- a boost to attendance

Maharashtra’s decision in allowing cinema houses to operate 24×7 comes as a big boost as attendance will surge. This move will also attract young audiences and professionals, but requires compelling content and careful planning. Challenges include staffing and climate considerations in northern metros. This will also mean attendance by working professionals to late-night shows and…

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