of India to transition into a Universal Bank. The transition is underscored by fresh faces leading its branding efforts
Ranbir Kapoor and Rashmika Mandanna.
Earlier it was Aamir Khan and Kiara Advani.
Ranbir’s influence is strongest among urban professionals who prize credibility in a sector that still trades heavily on trust. Mandanna brings broad resonance among younger audiences across the country, with a particularly strong hold in southern India.
Together they give AU a mix of aspiration, familiarity, and regional reach at a moment when the bank wants to be recognised as a national institution rather than a niche upstart.
The bank is preparing a wide media rollout across television, digital platforms, social media, and print. The campaign will focus on customer experience and the bank’s core strengths in savings and current accounts rather than spectacle.
According to Sanjay Agarwal, founder and chief executive, as they prepare for their transition into a Universal Bank, strengthening customer consideration for their core offerings emerges even more important. Ranbir and Rashmika connect deeply with different parts of India and different types of audiences.”
News Edit KV Raman
