Following his exit from Dharma Productions, the Cornerstone founder-alent manager Bunty Sajdeh has forayed into a new chapter by forging a strategic partnership amid his firm Cornerstone and Armour Entertainment, signalling a renewed, independent approach to talent management. Cornerstone, founded by Sajdeh, has entered into a strategic alliance with Armour The partnership comes in the wake of structural changes at Dharma Productions and marks Sajdeh’s return to operating as a fully independent entity in the entertainment business.
Explaining the decision to part ways with Dharma, Sajdeh recounts that the move was driven by circumstance rather than conflict. Last year following a significant investment into Dharma Productions, the studio decided to consolidate its ancillary businesses under a single corporate umbrella. Adding that Cornerstone is an independent entity and he wanted it to remain that way, further
adding that Dharma acquired DCA in its entirety from Cornerstone, allowing both companies to continue operating separately in the industry.
Reflecting on his stint at Dharma, Sajdeh said, “Every step in life is a learning experience. He has always been blessed with having stalwarts as mentors and business partners in his life and career. It goes without saying that Karan Johar is right up there with the best and he has learned so much from him professionally; people skills for one. Time management is another art he really needs to master from him! He has spent so much more time with him professionally and learned so much about the Film industry and business as a whole. And he still remains and will continue to be his close friend and confidante and he knows he will always be there for him professionally and personally..
Sajdeh also spoke about the ease of working with Johar, saying, “Karan and he go way back as friends on a personal level so there’s always been that comfort and ease of collaborating with him professionally. As busy as he is running multiple businesses, he always has the time to connect and even meet when there’s a requirement no matter big or small. He is just that human.”
The new alliance with Armour Entertainment was shaped as much by trust as by strategy. Sajdeh has known Ajmani for several years and described her as one of the most respected talent managers in the business. While Sajdeh is often seen as being sports-centric, he said Ajmani brings deep expertise in managing film actors. “It was discussed over two coffees, made perfect sense, and we hugged it out,” he said, underscoring the natural fit between the two teams.
L⁹Tiger Shroff has come on board as the first talent under the Cornerstone–Armour partnership. Sajdeh said Shroff’s decision to continue with him at this stage holds particular significance. “I’m grateful for Tiger’s belief in our vision,” he said, adding that the timing aligns well with the actor’s career trajectory. According to Sajdeh, Shroff is entering his prime and making choices that will allow the agency to build what he describes as “Tiger 2.0.”
News Edit KV Raman
