Alia Bhatt stunned with her stylish look at the Ed-a-Mamma baby care line adding a feminine touch to her crisp blue button‑down shirt.
The most-sought after and acclaimed actress on January 9, officially expanded her business line, launching a babycare range for her brand, Ed-a-Mamma.
She made an impact in a series of pretty mini dresses.
Although the launch marks a significant landmark in her journey as an entrepreneur, it was her sophisticated ‘eclectic grandpa’ ensemble that stole the spotlight
The babycare line launch wasn’t merely
a business expansion; it was a project Alia described as her most personal yet. Since welcoming Raha, her daughter with actor-husband Ranbir Kapoor, in 2022, Alia has shifted her focus toward conscious parenting and toxin-free products. Taking to Instagram on January 9 to share the news, Alia revealed that the development process was rigorous, involving over a year of researching and testing.
The new Ed-a-Mamma line focuses on simple, soothing, and nourishing skincare essentials, and according to the founder, this is only the beginning, with more baby essentials expected to join the Ed-a-Mamma lineup soon.
Alia captioned her write-up that she has been waiting to share this for a long, long time. As a parent nothing matters more than knowing exactly what goes near your baby and their skin. That’s why they took their time. After months (maybe even a year) of researching, trying, testing, re-testing and then testing some more, they finally felt ready to go. Ready because this isn’t just safe… it’s baby safe.”
She added, “Introducing Ed-a-Mamma Babycare. No toxins. No harsh chemicals. No compromises. Just simple, soothing, and nourishing products. Made with our whole hearts, for your whole world. This is the first of many baby essentials we’re bringing to Ed-a-Mamma.
News Edit KV Raman
