Arata has released a new short-format digital film featuring comedian Samay Raina and actor Archana Puran Singh. The content is being distributed primarily on Instagram and YouTube Shorts.
Structured as a mock podcast conversation, the film opens with casual banter between Raina and Singh before escalating into exaggerated humour and deliberate awkward pauses. Rather than centring on a product demonstration, the brand name appears repeatedly as a visual and verbal interruption, becoming a recurring motif within the narrative.
News Edit KV Raman