Aamir’s Sitaare Zameen Par experiment for major OTT debut
Aamir Khan’s Sitaare Zameen Par move, which initially skipped traditional OTT9 platforms to debut via a pay-per-view model on YouTube (labeled “Aamir Khan Talkies” or “Janata ka Theatre”) in August 2025, represents a shift from conventional streaming to a direct-to-audience digital release.
The actor-filmmaker’s decision to skip traditional OTT platforms and release Sitaare Zameen Par released in 2025 directly on YouTube via a pay-per-view model has been described by several terms highlighting its unconventional nature:
That it’s a high-stakes trial to test direct-to-consumer, on-demand monetization over subscription models.
unconventional release A departure from the
8-week theatrical-to-OTT window, with a 6-week release on YouTube.
It’s a move to explore bypassing major platforms (like Netflix/Amazon) to retain creative and financial control and bypassing middlemen to connect directly with viewers for ₹100 per view.
Aamir himself used to describe it as Janata ka Theatre as it is a rarely explored model for a big-budget Hindi film.
This strategy allowed the film to skip conventional, exclusive OTT licensing in favor of a global, transactional digital launch.
News Edit KV Raman
