Reportedly Cricketer MS Dhoni has invested in Kuku, an AI-driven storytelling platform, and has emerged as the brand ambassador for its micro-drama app, Kuku TV.
As part of this alliance, Dhoni will feature in campaigns for the platform, which has surpassed 350 million installs.
Dhoni made a strategic investment (financial details undisclosed) in Kuku and joined as the face of its Kuku TV app, which focuses on short-form video dramas.
Kuku, founded in 2018, operates Kuku TV, Kuku FM (audio), and Guru (edutainment), focusing on AI-driven content tailored for Indian audiences.
A new campaign titled Dhoni Watches KukuTV has been launched, highlighting the platform’s short-format content.
He believes in their vision of building an AI-driven storytelling platform from Bharat, for Bharat, and for the world.
The collaboration aims to strengthen Kuku’s position in the rapidly growing micro-drama market.
News Edit KV Raman
