Actress-Model Ananya Panday has been appointed as the new brand ambassador for Limca.
In this role, she is specifically described as the new Limca girl continuing the legacy of the “icon of freshness”.
She isn’t just appearing in ads but is actively running Limca’s content world, shaping its digital voice under the new “Feel the Taazgi” campaign. She acts
acts as the face and an active collaborator for the brand’s social-first, “lime ‘n’ lemoni” campaign.
Reportedly, the campaign is aimed at engaging younger audiences through relatable, trend-led content on social media.
The campaign, titled ‘Feel the Taazgi’, will drive this transition, with a focus on light, everyday moments that reflect the brand’s core proposition of refreshment. Panday will feature in the campaign and also contribute to content across Limca’s social media platforms, including Instagram.
The brand continues to build on its long-standing positioning around freshness, while updating its voice and execution for a more contemporary audience.
While Ankita Mahna, senior director, marketing – hydration, sports and tea, Coca-cola India & Southwest Asia said, “Limca has always lived in the everyday – in the moments people reach for something that just refreshes them, simply and instantly. As the brand steps into its next chapter, our ambition is to build a presence that feels just as immediate and intuitive. Ananya brings a rare combination of natural content instinct, and deep social media connect with young India. By placing her as the shaper of how Limca shows up, we are creating a more participative, authentic space for the brand.”
According to Ananya Panday, “Social media is a big part of how she connects with her fans and audiences. So, when Limca said they wanted her to run the feed, not just be in a post, she thought that was different. Getting to be a Social Media Manager is one of the most fun projects she has been involved in and also grew up on that lime ‘n’ lemoni taazgi, and now gets to make sure everyone feels it on their feed too!”
As per Yash Kulshresth, co-founder & CCO, ^atom network (Limca’s Social Media Agency) “Ananya has long been the OG social media queen, and that made her the perfect collaborator for Limca. She’s not just the face of it but also an active creative voice behind it. It’s the first of many exciting pieces of work we have planned for the year as Limca unbottles a new feel and voice.
News Edit KV Raman
