Actress Taapsee Pannu features in Bata India’s campaign featuring,
titled ‘Everyday Essentials Reinvented.
The campaign focuses on open footwear, including sandals, peep-toes and styles with adjustable straps.
The collection is positioned around everyday use, with designs aimed at extended wear and varied occasions.
As per Bata in 2025, it sold over 2 million pairs of open footwear indicating continued demand for the category in India.
According to Badri Beriwal, chief strategy and business development officer, Bata India “Everyday Essentials. Reinvented reflects the way Bata is looking at modern footwear today – through the lens of comfort, utility and design that fits seamlessly into real life. With this collection, they are bringing together thoughtful construction and contemporary style to create footwear that feels relevant, easy to wear and dependable through the day.”
Adding to the campaign’s spirit, Taapsee Pannu added, “For her comfort is essential when it comes to footwear. Her days are often packed and constantly on the move, so she naturally gravitate towards styles that feel effortless to wear while still looking stylish. The open footwear from Bata’s Everyday Essentials collection fit seamlessly into her everyday routine.”
News Edit KV Raman
