Actress Rashmika Mandanna is brand ambassador of Epson India
Actress Rashmika Mandanna is brand ambassador of Epson India
By roping Rashmika Mandanna as Brand Ambassador, Epson India aims to leverage her popularity to reach a wider audience across the country, particularly the younger generation.
The actress will collaborate with the Printer Company to promote its products in a multi-media campaign for its ‘EcoTank’ printers this month.
Rashmika is recognised for her performances across Kannada, Telugu, Hindi and Tamil cinema.
Rashmika feels elated and grateful toTushad Talati, director, brand and communication in the company and to be associated with them to promote printing solutions being offered by them. Whereas Tushad is overwhelmed and eager to spread the message of change adding that the company is thrilled to have Rashmika Mandanna as their brand ambassador. Through this campaign the company hopes to reach a wider audience to spread awareness about the printers and their benefits. This association will help us communicate how our products deliver purposeful value that enriches lives and helps create a better world.”
Reportedly, Mandanna also endorses brands like PlayerzPot, 7Up, TTK Healthcare owned Eva and others.
According to recent report, ‘Celebrity Brand Valuation’ by corporate investigation and risk consulting firm Kroll, since 2016, Bollywood has reduced in importance in terms of the valuation split of celebrity endorsements. That year, Bollywood actors constituted 81.7% of the overall brand value for India’s top 20 celebrities, while the remaining 18.3% was sports stars.
However, in its current analysis, the share of Bollywood stars has fallen to 67.6% in the overall brand value, with 28.9% comprising sports celebrities and the remaining 3.5% belonging to Tollywood stars. On the list are also two south Indian stars, Allu Arjun and Rashmika Mandaana, both of whom are new entrants on the list.
News input KV Raman
