YRF collaborates with Netflix on a multi-year creative partnership deal
YRF collaborates with Netflix
on a multi-year creative partnership deal
Netflix, YRF collaborate on a multi-year creative partnership, banners announce Aamir Khan’s son Junaid’s debut project
Inspired by true events, Maharaj, is an incredible David vs Goliath story set in the 1800s, about how a regular man, journalist by profession, takes on a powerful role-model of society, hailed by many as a messiah for the masses. The fearless reporter uncovers a series of incidents that shake the very foundation of society.
News comes from the Yash Raj Film production house on their collaboration with OTT Giant Netflix and Yash Raj Films for a multi-year creative partnership deal.
As per an official statement, the two entities have partnered to create films and series to showcase defining stories to audiences in India and across the world.
Notedly, Aamir Khan’s son Junaid Khan’s debut film ‘Maharaj’ will be released under Netflix-YRF’s partnership.
‘Maharaj’ also features Jaideep Ahlawat, Sharvari and Shalini Pandey. Hichki fame Siddharth P. Malhotra will helm the project touted to have been inspired by true events. Interestingly, Hichki was the last film of Siddharth Malhotra. Maharaj, is an incredible David vs Goliath story set in the 1800s, on how a regular man, journalist by profession, takes on a powerful role-model of society, hailed by many as a messiah for the masses. The fearless reporter uncovers a series of incidents that shake the very foundation of society.
Another project to emerge out of this partnership is the character-driver thriller,
‘The Railway Men’, a four-part series starring R. Madhavan, Kay Kay Menon, Divyendu Sharma and Babil Khan, which will be helmed by debutant director Shiv Rawail.
‘The Railway Men’ show centres around on the deadly gas leak in the central Indian city of Bhopal. A cloud of toxic gas leaks from a pesticide plant, on the night of 2nd December 1984, in the city of Bhopal that injured and claimed thousands of lives. This is the untold story of the unsung heroes, who rose to the occasion that night to save the city and its people. This is the story of their courage, their sense of duty and their humanity.
According to Monika Shergill, VP, Content, Netflix India,
With the collaboration with YRF, they are passionate about serving the broad audiences with series and films that they connect with and love, and wish to do more of this.
Yash Raj Films have defined the essence of Indian film-making as one of the most respected storytellers in the industry.
From Kabhi Kabhie to Dilwale Dulhania Le Jayenge, War to Pathaan, their signature stories have been part of our lives and continue to fuel the zeitgeist. Together, they are confident that they can entertain the world with quality films and series like never before.”
Akshaye Widhani, CEO, Yash Raj Films also expressed excitement over the partnership with Netflix.
Notedly, YRF’s mission is to create entertaining, inspiring and extraordinary stories from India for the world. Netflix is the biggest streamer in the world and offers opportunity to tell their stories in over 190 countries. Their belief in the ‘content-first’ approach, is noteworthy and synergistic with our ethos. This partnership will certainly push YRF as a storyteller to new audiences and allow them to consume Indian stories in their own languages too. India is a young and aspirational country.
YRF has 1.4 billion stories to tell the world and wish to showcase their content, as well as provide a platform for their brilliant homegrown talent to a global audience.
News Edit K.V.Raman
