Mahindra ushers in a new era of in-car entertainment
Mahindra ushers in a new era of in-car entertainment
In keeping pace with the advancing technology, Mahindra has ushered in a new era of in-car entertainment with the launch of the ‘Sonic Studio Experience by Mahindra,’ India’s most immersive and expansive audio experience yet.
Debuting in the recently unveiled BE 6e and XEV 9e Electric Origin SUVs, this cutting-edge sound system redefines auditory excellence, transforming every journey into an acoustic voyage.
Bringing together the expertise of two global music icons—Padma Bhushan and Academy Award winner A.R. Rahman, and 15-time Grammy and 1-time Latin Grammy-winning sound engineer Richard King—Mahindra has set a new benchmark in in-car audio. The Sonic Studio Experience is powered by a state-of-the-art 1,400-watt, 16-speaker Harman Kardon music system, seamlessly integrated with Dolby Atmos technology.
Rahman has meticulously crafted a personalized Sonic Suite, featuring exclusive delight sounds, experience modes (Calm, Cozy, Club), chimes, and alerts to elevate cabin acoustics. Richard King’s mastery ensures the finest sound tuning, guaranteeing an unparalleled listening experience.
News Edit KV Raman
