YRF’s Mohit Suri directorial ‘Saiyaara’ breaks pre-sales records
YRF’s Mohit Suri directorial ‘Saiyaara’ breaks pre-sales records
Yash Raj Films‘ upcoming romantic drama “Saiyaara” has broken pre-sales record at the box-office for a debutant film in India, selling over 45,000 tickets across major theater chains in its first 24 hours of pre-sales.
The Mohit Suri directorial film features Ahaan Panday, making his debut and emerging actor Aneet Padda (Prime Video’s “Big Girls Don’t Cry” fame) Panday features as Krish Kapoor, a rising musician whose raw talent and ambition set him on a collision course with the realities of the modern music industry. When Krish is introduced to Vaani (Aneet Padda), a gifted and principled songwriter, sparks fly – both creatively and personally. As their partnership deepens, so does their connection, blossoming into a romance that is as passionate as it is complicated.
The sales figures come from the PVR-INOX and Cinepolis chains, which typically account for 60-65% of Hindi-language film revenues in India.
The film’s marketing strategy has been notably unconventional, with the studio – known in India for both its romances and its spy universe – deliberately keeping the lead actors away from public appearances and interviews to build mystery around their debuts. Instead, the campaign has focused heavily on the film’s music and content.
As per director Mohit Suri they set out to make a very pure film and he feels happy that it has connected with the audience and making them want to see Saiyaara. Adding that they haven’t tried to oversell the film to the audience and their campaign has been all heart and are very happy with the response that got so far.
The film’s soundtrack has been generating significant buzz, featuring tracks from prominent artists including Faheem-Arslan’s title track, Jubin Nautiyal’s “Barbaad,” Vishal Mishra’s “Tum Ho Toh,” Sachet-Parampara’s “Humsafar,” and Arijit Singh and Mithoon’s “Dhun,” along with reprises by Shreya Ghoshal and Shilpa Rao.
According to trade analyst Taran Adarsh Saiyaara is all set to shock and surprise the industry this Friday.
The collaboration marks the first time Yash Raj Films has worked with Suri, whose earlier successful directorial of romantic dramas including “Aashiqui 2” and “Ek Villain.” The Akshaye Widhani YRF CEO produced film
“Saiyaara” is set for worldwide theatrical release on July 18, positioning Panday as YRF’s next-generation male lead and Padda as the studio’s new heroine.
News Edit KV Raman
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