Saiyaara ‘ripple effect’ re-shapes release calendar of films
Saiyaara ‘ripple effect’
re-shapes release calendar of films
The unprecedented success of “Saiyaara” has prompted Ajay Devgn to defer release date of “Sardaar 2” from Following Ajay Devgn’s Son of Sardar 2, which recentlyJuly 25 to August 1, now it’s filmmaker Suneel Darshan who re-scheduled release date of his film “Andaaz 2” from August 1 to August 8. It’s the “Saiyaara” wave.
While giving the reason for the reshuffle, Suneel Darshan says, its the unexpected, unprecedented opening of Mohit Suri directorial Saiyaara and its anticipated audience interest in the coming weeks which necessitated a reshuffling of release dates. With Son of Sardar 2 now arriving on August 1, he has shifted Andaaz 2 to August 8.
He further went on to add that the decision was also influenced by the paucity of available screens and the complexities of multiplex programming. Andaaz 2 features newcomers and, much like Saiyaara, needs an open week to give it the breathing space and visibility it deserves.”
Darshan’s move reflects a growing industry trend where smaller or non-franchise films with fresh talent are being carefully positioned to avoid clashes — especially in a year where unexpected breakout successes like Saiyaara are rewriting the box office rulebook.
News Edit KV Raman
