Alia face of L’Oréal Paris for its latest healthcare innovation campaign
L’Oreal Paris have ropes in Bollywood’s most popular actress Alia Bhatt as Brand Ambassador for their latest Healthcare Innovation ‘Glycolic Gloss Range.
This marks Alia’s first association with L’Oréal Paris Hair Care in India, making the mega launch even more significant.
The campaign introduces consumers to the four-step Glycolic Gloss Routine – Shampoo, Conditioner, Rinse-Off Acidifier Spray, and Leave-in Serum. Infused with Glycolic Acid, the range promises restored hair quality and up to three times glossier hair.
Placed as more than a mere beauty solution, the campaign emphasizes that glossy hair resonates confidence, individuality, and ambition. In a bid to wide its connection with women across India, L’Oréal Paris will roll out the campaign tagline “Shine Aisa, Sapne Jaisa” in eight regional languages –drew Hindi, Marathi, Bengali, Telugu, Gujarati, Assamese, Kannada – alongside English.
“Shiny, glossy hair is a fundamental expression of confidence.
As per Dario Zizzi, General Manager
L’Oréal Paris with the New Glycolic Gloss range, they at L’Oreal Paris, envisions every woman embracing her journey to self-confidence through her glossy hair,” and Alia, for them embodies this vision effortlessly – she is radiant, dynamic, and unapologetically confident.”
With this launch, L’Oréal Paris strengthens its leadership in beauty innovation, offering high-performance, scientifically backed solutions designed to empower women to look and feel their most confident every day.
News Edit KV Raman
