Kriti Sanon is face of Campus Activewear for its women’s category

Campus Activewear has onboarded Hindi Cinema’s much sought after actress Kriti Sanon as the brand ambassador for its women’s category. The partnership aligns with the brand’s efforts to expand its presence in the women’s sports and athleisure footwear market, which over the past year has shown notable growth.

Acknowledged for her diverse roles in cinema and entrepreneurial ventures, Kriti Sanon represents attributes that reflect with many young women—confidence, individuality, and versatility.

As per Campus Activewear, this collaboration resonates its intent to design footwear that combines comfort with contemporary style, catering to the evolving preferences of women across India.

Notedly, the company has been focusing on making sneakers and athleisure footwear more accessible and trend-oriented for consumers.
With Sanon on board, Campus aims to build stronger engagement with its women’s portfolio while continuing to expand its appeal in the wider activewear category.

Nikhil Aggarwal CEO and whole time director Campus Activewear while speaking on the association, revealed they are thrilled to welcome Kriti Sanon as the face of Campus’ Women’s category. Her ambition, versatility, and authenticity capture the spirit of today’s Indian women and align seamlessly with our vision for this segment.

Notably, Women’s Sports and Athleisure has emerged as one of the most significant growth drivers for them and with Kriti’s ability to connect across audiences, they’re poised to build on this momentum elevating their design language, delivering innovation tailored for women, and strengthening Campus’ leadership in this fast-growing category.

Expressing her excitement, Kriti Sanon said, she has always believed style should reflect who you are, not what you are told to be. For het6, Campus, an iconic homegrown Indian sneaker brand, embodies that belief, designing footwear as versatile as the roles women play, while keeping comfort and style at the core. She is excited to join the Campus family and be part of a vision that feels so close to her own — one that celebrates individuality and inspires women to choose for themselves, without any inhibitions.”
Campus ActivewearKriti Sanon

News Edit KV Raman